Interactive Brainwave campaign goes live in Sydney

After adorning bus shelters across Melbourne and Sydney in August, the Brainwave campaign finally got interactive this week, hitting digital screens in two of Sydney’s major public transport hubs.
If you’re passing through Bondi Junction or Town Hall over the next few days, be sure to check it out and have a play with the new technology.

Find out more about the campaign here:


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Brainwave interactive campaign

Brainwave_InSituMelbourne01Agency: Traffik / Clemenger BBDO group Sydney
Creatives: Nick Blair & Adam Harriden
Design: Dave Clough
Photograhy: Sébastien Millier

Le Coq Sportif video

The Solemate Experience for Le Coq Sportif Australia continues with an online video & instore posters.
It was really interesting to play the role of both photographer and film director for this campaign.
Look forward to working on similar projects in the future.

Agency: Lavender Sydney
Creative director: Marco Eychenne
Art Director: Etienne Ancelet
Copywriter: Claire Austin
Designer: Alessandro Agnellini & Norman Contesenne
Producer & Dev: Annie Chan & Don Martinez
DOP: Ernesto Sumarkho
Sound: Terry Kelly
Photograher & Director: Sébastien Millier


Brainwave project

A couple of months ago Traffik/Clemenger BBDO Sydney approached me to work on a campaign for Brainwave, a charity organisation supporting children with neurological conditions.
I had great time meeting the children and families as we shared a wonderful experience shooting their portraits.

Stay tuned for the interactive Adshel campaign which is soon to be rolled out all over Australia.

Help them by donating at

Tasmania round trip

In January, I went on a trip around Tassie.
I enjoyed being a tourist for two weeks and, like most tourists these days, I took a few holiday snaps with my mobile.

It was fun to play around with my phone but nothing beats a real camera!

Interview for India’s ‘Lucky Compiler’

A few weeks ago, I did a very interesting interview for an online art magazine called the Lucky Compiler. Created by a brother and sister team from Calcutta, India, the magazine showcases artists from all around the world and chronicles their inspirations and aspirations. Each interview is accompanied by a well-written introduction and some examples of the artist’s work.

Be sure to check out the magazine.

New Production Partnership in Sydney

I’m happy to announce that, on projects in Australia & New Zealand, I’m now working with Chee productions, a leading boutique production company based in Sydney.

For production enquiries in AUS & NZ, please contact
• Tamiko Chee / +61(0)407 701 089 / or
• Matt Chee / +61(0)418 695 435 /

For any other inquiries, please contact me directly
• Sébastien / AUS +61(0)434 585 255 / FR +33(0)6 87 93 01 78 /


The Gentleman Gardener

Every morning, Len takes a little spin in his garden.
He checks the lawn, smells the azaleas, and dips his hat at any passersby.

Today he’s wearing an outfit from a bygone era, when he used to twirl young ladies around the dance floor on the other side of the world.

Satisfied that everything is just as it should be, he heads back up the stairs.
Once he would have taken them two at a time, but now he’s approaching 90.

With no e-mail or mobile phone, Len relies on his hearing aid to stay connected to the world.
And he’s perfectly happy.

Pay with a kiss went viral

The ‘Pay With a Kiss’ campaign that I recently shot for Lavender Sydney generated worldwide press coverage. It achieved publication in over 140 news sites across 29 countries and 586,000 mentions on the web.
Here are a few:
Times out Sydney / The Huffington Post / The Herald Sun / Time / L’Express / Marie Claire / 20 minutes

The campaign also featured in a number of blogs:
Ads of The World / I believe in Adv / We Love Ad / Fubiz / Sally’s Brownbill blog / Digital Hunter / Frankie magazine’s blog